Late September 2023, I hopped on a free masterclass from a random chick I'd been following online for awhile. It was about casting your vision and stepping into it more boldly... or something like that. I'd been half ass working on my personal brand & coaching business for a couple months but wasn't All In committed. Work was crazy and there just wasn't enough time in the day. I invited my little sister to join since she was going through a season of transition too. During that call, we did a...
4 days ago • 1 min read
Ditching the 9-5 path to go All In on building your own thing takes GUTS. It requires a new level of conviction in your value, your vision, and your visibility. If you were successful in corporate, it's because you're good at learning how to play the game. Often times, that meant doing things you didn't exactly want to do for the sake of winning. But when you build your own business, there are NO RULES. And you're the only leader deciding the path forward. After a decade of corporate...
5 days ago • 2 min read
Reader!! It's Katy here popping in with an update about the Masterclass & celebration event I'm throwing this Sunday March 8th. In case you missed it: it's called UNLEASH YOUR FEMININE POWER. Let me tell you a story to explain how this event came to be and show you why it's so important... I've been the classic Type A overachiever since I was 8. I used to do everything in my power to "get it right", avoid mistakes, stay safe, and earn other people's approval. And most women I've worked with...
6 days ago • 2 min read
Hey Reader, This coming Sunday March 8th is the one day of the year where we unapologetically celebrate women. It's International Women's Day. And it also happens to be my birthday. I'm turning Thirty Fun & and I'd like to celebrate these 2 events with maximal fun 🥳 ✉️ YOU'RE INVITED ✉️ I'm throwing a massive free virtual celebration to help you unlock something that is very important to the world. This is the #1 thing that is going to unlock you building a life, a career, a business that...
8 days ago • 2 min read
I am sooo far from perfect. And I know my future self isn't either. We then think we have to measure up to some impossible standard in order to achieve the results we want. It’s so freaking normal to have challenging seasons, moments where you need to go back to believing in yourself, times when you are like “wtf why can’t I just do what I say I want to do?!” Especially when you are in a season of evolution. Your old identity has crumbled while your new one is still being solidified. This is...
29 days ago • 4 min read
I used to be chained to my calendar, stressed about every launch, and focused on the goals that felt “achievable” with 2x more grit. No amount of success felt sustainable when I had to grind myself into the ground to get there. Then, I decided: This isn’t freedom. This isn’t Who I Am. I stopped identifying with struggle – and then, I 3x’ed my business in 2025 while taking more time off than ever, experimenting with new offers for 60% of the year, all while traveling the world and making 50+...
about 1 month ago • 5 min read
On Monday, I hosted a live identity activation experience for women ready to evolve rapidly in their business, career, and life in 2026. I talked for 90 minutes without any slides. That was a new edge for me. It was uncomfortable... until I tapped into my essence & everything started flowing. That tends to happen when you're sharing your truth.During this activation experience:>> I told the untold stories from my own quantum leap in 2025 & the many identity shifts I experienced over the past...
about 1 month ago • 2 min read
Today, I want to share something incredibly vulnerable with you. Because today is the 2-year anniversary of quitting my cushy $180K/year tech job to bet on myself with $0 guaranteed income. People have asked me over the years, "Katy, was it easy to quit your job." I laughed. HELL NO. It took delusion, faith, $50K cash saved up, 8 months building my personal brand, and a helluva lot of courage. The day before I officially quit, I wrote myself a letter. I wanted to capture exactly why I was...
about 1 month ago • 5 min read
I just finished my first real speaking event! But I almost didn't make it to stage...The past 2 days I was out sick with an awful stomach bug.I was pretty bummed because I had planned to host a live Identity Activation yesterday for 50 women, and I was worried I wouldn't feel ok for this speaking event. Felt like everything was crashing at once. Looping thoughts. Couldn't sleep. My anxiety was on high alert. I decided to surrender. What was meant to be, would be. Before I went to bed, I...
about 1 month ago • 1 min read