Hey, it's Katy :) Welcome back to my weekly-ish newsletter to bring you back home to yourself. Stick around if you're ready to 10x your income, impact, and ALIVENESS by becoming the version of you who's a match for your most expansive life & the business that fuels it. This one's all about the power of being SEEN... and making identity-level commitments that stick.

I have been sharing my truth on the internet every day for the past 100 days straight.

Without fail, every single day.

I didn’t gain 10K followers, but I did learn a few things about the art of being seen.

We are deep in the era of the personal brand.

If you’re building one, keep reading.

Here’s how this happened, what I learned, and what it means for you:

In February, I decided to slay my fear of being seen.

I’d been posting content on the internet for years, but it’s always been written content.

Easy to edit, to rework to say precisely what you want to say.

Talking to the camera in a video, off the cuff, every day = Whole different story.

Public challenges have always helped me lock in, so I did something bold.

I announced I was doing a 100 day challenge called Truth Before Proof — sharing the behind the scenes of my quantum leap. Claiming a leap before I had any proof. Hence the name.

The challenge was simple:

Post 1 video to TikTok and Instagram every single day. Share my truth, including the messy middle behind the scenes that I’d rather not share. That’s it.

Don’t need the perfect lighting, camera ready look, or a profound message.

Most importantly — I made a DECISION.

Not a half ass decision, but an identity-level decision.

This is why I followed through.

I said, “I’m the type of person who is willing to be seen. Who is so comfortable whipping out my camera, sharing an idea off the cuff, and posting it. No overthinking or overediting, and…

I’m the type of person who follows through on my commitments.”

I set out to become her through my actions every single day.

And I did!!

It was not easy…

But it wasn’t that hard.

So many visionary leaders I know are creating content consistently. They're sharing their big wins on LinkedIn and Instagram, talking about their work every day.

But they’re secretly terrified of what people would think if they shared the other sides of themselves…

The parts where they aren't all buttoned up, practiced, well-positioned, an “authority”. When they’re learning something new and haven’t had enough reps to get good yet. When they're navigating a big transition or still figuring out what they want to say.

They wonder:

“How can people trust me & want to work with me if I don’t have it all together?!”

That’s the sneaky thought that holds so many high achievers back.

You too?

I realized that I trust people MORE when they share who they truly are — all the sides of them: when they’re all out winning, when they’re stretching themselves. I care more about where people are going than where they are right now.

I want to see how other leaders navigate challenge and change, not just a winning streak. That is what makes someone a leader worth listening to.

I decided to go first.

To give other people permission to show up as they are, claim their goals out loud, and be SEEN in the messy middle of becoming.

Here’s what I learned from this Truth Before Proof challenge:

If you want to be seen, accept yourself first.

When you hide parts of yourself, it’s because YOU are shaming those parts before other people can. If you want to build a brand that feels like you can show up in all the seasons of life, let all the sides of you out to play.

In this journey, I showed my vulnerable side, grounded side, fiery side, activated side, bold side, and fun loving feral side. And learned to love each side more as I did.

Your goals need higher stakes.

Time, Money, Energy, Reputation. Stop waiting for the perfect time and make a commitment. Make it public, remove all the barriers to NOT doing it.

You will become a powerful creator in your life when you can integrate all the parts of you.

People love to go on a journey.

Everyone loves to root for someone who’s going after a goal and is documenting their journey. GaryVee has been saying “document, don’t create” for ages. It’s “come with me” vs. “look at me” energy.

Stop judging your ideas. Gather data.

You don’t actually know what will pop off - try things! Sometimes the same content that did well on TikTok did awful on Instagram. Hooks matter most, I didn’t really focus on them too much and wish I would have spent more time learning them.

Sometimes the most random thoughts are the ones people resonate with most. Posting (especially more than 1x/day) forced me to test more ideas that otherwise never would have left my camera roll.

Change only sticks at the identity level.

When you’re making a new commitment that truly stretches you… you must make the commitment on an identity level for it to stick. You can decide in any moment: THIS IS WHO I AM NOW. Trick is: You must re-decide every single day when you don’t want to show up. That’s where it gets tough.

I know you want to get more visible this year too.

Not just for your biggest wins, but for who you truly are. In your becoming.

The vulnerable stories are the ones people will see themselves in and be pulled in deeper to trust you.

That's why I’m considering hosting a public Truth Before Proof challenge…

So you can claim your quantum leap, get more visible for your truth, and slay any remaining fears behind showing up fully expressed on social media. (Not eyeing another 100 days don’t worry, hehe that was super long)

Reply “VISIBLE” if building your personal brand in a more authentic, true-to-you way is a priority for you this year. I’d love to know!

Xx,

P.S. Check out the day 100 video on Instagram! It feels SO good to follow through on a commitment all the way to the end.

Follow along on IG if you’re not already over there. Lots more experimentation to come : )